Mail gives away 200,000 copies in Ireland

Posted by Martin Stabe on 7 February 2006 at 10:43
Tags: Daily Mail, International

The Irish Examiner reports on yesterday’s launch of the Daily Mail’s Irish editon:

Associated Newspapers gave 200,000 copies of the first edition of the Irish Daily Mail away free yesterday and is to charge 30c for the rest of this week. It has stated that it will be “aggressively priced” which most believe to be around 75c. There are no immediate plans to sell Irish advertising in the paper and its content is aimed largely at female readers.

Associated will print 100,000 copies a day and is looking for daily sales of around 40,000.

The paper’s British edition has a circulation of 9,000 here already.

The paper also reports that an Irish ad agency predicts that competition from the newly-launched Irish Daily Mail could force Irish Independent to go entirely compact.

The Guardian says that after the initial promotion, Associated Newspapers Ireland plans to cut the print run to about 100,000 and raise the price to 75c.

Tags: Daily Mail, International