Rubbish magazine launches

Posted by Zoe Smith on 7 February 2006 at 14:38
Tags: Magazines

Rubbish, a new fashion annual which celebrates the ‘silly side of style’ will launch next Thursday during London Fashion Week..

The twice-yearly magazine was created by Jenny Dyson, European Editor for US Teen Vogue, and her brother, writer, Jack Dyson.

 “There is a very straight dialogue when writing about style and there often isn’t much room for humour,” said Jenny. “Rubbish aims to do it in a fun way without compromising on the look of the magazine.”

The first edition, sponsored by Miss Selfridge, features heavyweight names including John Snow who models for the magazine and Spectator columnist Mary Killen. Yet Rubbish isn’t afraid to take an irreverent approach to the industry. The forth coming issue features a fashion shoot with clothes chosen by a blind folded stylists and portraits of designers as vegetables.

“People are too caught up with the idea of being cool, there’s a lot of Schadenfreude in the press and far too many ‘ooh yuck sweat patches’ or ‘ooh yuck cellulite’ stories about,” said Dyson. I want Rubbish to be clever and to make people laugh without it being at the expense of others.

Tags: Magazines