Indy boosts circulation by bribing readers?

Posted by Dominic Ponsford on 8 February 2006 at 14:36
Tags: Independent

Newspapers have tried everything to boost circulation from cutting prices to giving away free DVDs - so it only had to be a matter of time before they started literally paying readers to take their paper.

Buying a copy of The Week in WH Smith today for £2.15 I was handed a copy of the Independent and informed my purchase would now only cost me £1.85.

It will interesting to find out whether such “sales” count in the paper’s official paid for circulation or as one of the bulk give-away copies. I suspect the former.

Tags: Independent