To the stars and beyond

Posted by Zoe Smith on 20 February 2006 at 16:09
Tags: Newspapers

Last night’s Bafta awards ceremony was unremarkable in terms of who won awards (the yanks), who wore what (Lacroix and Armani…again) and the weather (torrential downpour). However the clever bods at Orange craftily turned it into high profile opportunity to show the media that they’re on the ball with the whole citizen journalism thing.

In an amusing turning of the tables, Orange selected 15 competition winners to photograph the stars as they entered the awards ceremony. From their Orange ‘Waparazzi’ pen along the red carpet and armed with Motorola V3X camera phones Joe public flashed and snapped at the likes of George Clooney, Cristina Ricci and Thandie Newton.

“Our customers have been taking an interactive role in major news events,” said Orange spokesperson Hayley Lloyd. “Joe Public has already become a bit of a paparazzi by providing newspapers, magazines and television with images taken using camera phones.”

Tags: Newspapers