Podcasters should follow Telegraph’s lead

Posted by Martin Stabe on 21 February 2006 at 12:33
Tags: Daily Telegraph, Eastern Daily Press, Northcliffe, Podcasting, United States

Steve Outing, a columnist with the US newspaper trade magazine Editor & Publisher, says podcasting and vodcasting are the next big thing for newspapers. The piece includes an interview with Daily Telegraph’s podcast editor Guy Ruddle:

Certainly, Ruddle’s podcast show could be listened to on a drive into work; it’s partly about “allowing people to ‘read’ The Telegraph while they are driving,” he says. “But we also think we can add value to the paper. You can read about someone in the paper and then, hopefully, hear them in their own words on the podcast, for example.”

Outing says newspapers should follow the Telegraph’s example and produce podcasts that sound like radio programmes, rather than merely reading out what has appeared on the printed page. This is very good advice: Too many newspaper podcasts still lack radio-level production values and sound rather dull and amateur.

Outing’s column surveys the American regional newspapers’ early pod- and vodcasting efforts. Here in Britain, has we have reported, regional newspaper group Northcliffe has started toying with podcasts. Archant’s Eastern Daily Press is experimenting with vodcasting, and a few other regional papers are quietly working on similar projects.

Tags: Daily Telegraph, Eastern Daily Press, Northcliffe, Podcasting, United States