The podcast gatekeepers
Posted by
Martin Stabe
on 22 February 2006 at 14:37
Tags: Podcasting, Scotsman
As more British news organisations dabble with pod- and vodcasting — the Scotsman is the latest — it is becoming more important for them to understand how the major podcast directories like Yahoo or Apple’s iTunes chose what to spotlight.
Being featured by these directories can make all the difference between obscurity and download stats like those achieved by Ricky Gervais’ Guardian podcast. Fact.
Mark Glaser of PBS’s Mediashift has done some digging and has answers.
Tags: Podcasting, Scotsman
