US papers try CD-ROM supplements
Posted by
Jeffrey Blyth
on 28 February 2006 at 10:53
Tags: Newspapers, Sunday Times, United States
A bright British idea has made it across the Atlantic.
The Month, the CD-ROM supplement the Sunday Times pioneered in 2003, is being tried now in American papers. The first will be the Dallas Morning News which will start including a CD version of the magazine Hollywood Previews once a month in its Sunday issues beginning in April.
Like the British giveaway, it will be embedded in a folder that looks like a magazine cover and will include movie trailers, behind-the-scenes interviews plus music clips.
Tags: Newspapers, Sunday Times, United States
