Report: US podcast ads worth $300m by 2010 | Fleet Street 2.0 | Press Gazette

Report: US podcast ads worth $300m by 2010

Posted by Martin Stabe on 1 March 2006 at 18:13
Tags: Podcasting

As more and more news organisations toy with podcasting, they will increasingly seek some sort of viable way of turning these new properties into revenue streams.

But will there be serious money involved? A report issued by eMarketer today estimates that the total ad spend on podcasts will reach $300 million by 2010, up from $80 million last year.

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