Times web site targets global audience

Posted by Martin Stabe on 1 March 2006 at 10:40
Tags: International, Journalism, Online, Sunday Times, Times

In a move to target its growing overseas audience, TimesOnline, the web site of the Times and Sunday Times, has launched a global edition home page.

The site’s new global edition front page places greater emphasis on world news and comment than the existing UK edition home page.
Times editor Robert Thomson said: “We and The Sunday Times already have a large audience online, and we intend to be one of the world’s leading providers of high quality journalism to growing audiences in the US, India and around the globe. Whether it be business journalism, comment or international coverage, it is clear that readers want and need Times-quality reporting and insight in a world overflowing with unreliable information.”

TimesOnline says its audience has grown by 380 per cent since 2004 and the site now has more than 7.7 million unique monthly users, with more than 4 million of those readers coming from outside the UK.

Tags: International, Journalism, Online, Sunday Times, Times