American OK! sales jump | Fleet Street 2.0 | Press Gazette

American OK! sales jump

Posted by Jeffrey Blyth on 14 March 2006 at 10:18
Tags: OK!, United States

It seems that abandoning its vivid red logo has helped boost sales of the US version of OK! That and dropping the newsstand price from $3.29 to less than $2.

Since February, newsstand sales have jumped from 250,000 to around 400,000 copies. According to publisher Christian Tolskvig, American readers regarded the red logo as “down-market”. At the same time the magazine trimmed its size so it could fit more easily into supermarket check-out slots, Although some rivals are skeptical, and doubt the boost in sales will last, OK! US is planning to increase its news-stand print to over a million.

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