DMGT digital revenues soar while print ads slump

Posted by Martin Stabe on 15 March 2006 at 12:23
Tags: Associated Newspapers, Daily Mail, Evening Standard, Mail on Sunday, Metro, Northcliffe, Online, Teletext

Increased digital advertising revenue was the silver lining in a trading update released by Daily Mail and General Trust today showing slumping ad revenue at both Northcliffe and Associated Newspapers.

Over the five months to February, digital advertising revenues at DMGT’s regional newspaper group, Northcliffe, soared by 17 per cent compared with the same period last year, while advertising overall slumped by 7 per cent.

At Associated Newspapers, which includes the Daily Mail Mail on Sunday, London’s Evening Standard and Metro, there was a similar pattern. The papers’ display advertising revenues fell by 10 per cent; classified advertising revenues were down 11 per cent — but digital advertising revenue was up 43 per cent. That includes revenue from Associated New Media’s online classified advertising sites Jobsite, Find a Property and the recently-acquired Prime Location.

Bring on Craig Newmark’s tanks.

Tags: Associated Newspapers, Daily Mail, Evening Standard, Mail on Sunday, Metro, Northcliffe, Online, Teletext