Car ads slump hits US magazines
Posted by
Jeffrey Blyth
on 29 March 2006 at 13:09
Tags: United States
Advertising is down of course in almost print publications. But the biggest drop-off, according to Advertising Age, is in ads for cars.
The big auto companies — several of which, including General Motors, have been laying off workers and closing plants — was down in January by almost 23 per cent or almost $100 million in revenue.
Last year Ford’s spending on print ads fell to 21 per cent of its total ad budget; DaimlerChysler’s print spend fell to 18 per cent, and General Motors to 16 per cent.
American magazines say that getting ads in Detroit is the toughest anyone remembers. Time, Newsweek and magazine publishers the Meredith Corp are even cutting their ad sales staff in the Motor City.
Tags: United States
