New research on consumers eying newstands

Posted by Alyson Fixter on 20 April 2006 at 15:54
Tags: Magazines

Researchers have fitted “x-ray specs” to supermarket shoppers to track their eye movements as they approach the newsstand.

The study, carried out by Dipsticks Research, aims to find out how consumers “navigate�? around the newsstand, at what point in their shop they buy magazines and how effective newsstand promotions are.

The results will be revealed at the Magazines 2006 conference next month.

Tags: Magazines