We Media: Trust in ‘media’

Posted by Martin Stabe on 3 May 2006 at 10:39
Tags: BBC, Journalism, Reuters, We Media

I’m blogging this morning from the We Media Conference in Studio 1 at BBC Television Centre in White City.
Opening the first session on trust in the media, Jeremy Vine used the set that the BBC will use to present the results of tomorrow’s local elections to reveal the findings of Globespan’s media trust survey. It all sounds very gloomy for British media, with less than half of respondents — 47 per cent — saying they trust media, a figure well below gloabl averages. But all of this needs some historical perspective: trust in UK media is has actually grown over the past four years.

There was some criticism of the survey’s methodology, particularly the discussion of overly broad categories like “media” and “blogs”. Some mainstream media are trusted and othes are not. Ditto blogs. Jeff Jarvis (one of the conference’s so-calle We-Jays along with the Guardian’s Emily Bell) has already posted to his blog about this.

Tags: BBC, Journalism, Reuters, We Media