How lads’ mags can avoid the top shelf
Posted by
Martin Stabe
on 28 June 2006 at 16:10
Tags: Journalism, Magazines
The BBC has a fantastic spoof on its web site, looking at what lads’ mags would have to look like to avoid being relegated to the top shelf.
Claire Curtis-Thomas MP says newsagents should place magazines like Nuts and Zoo — along with the Sport, ahem, newspaper — on the top shelf where they would be out of sight to children.
Lads’ mags’ editors are naturally unimpressed that their titles should be classed alongside Penthouse and Asian Babes. The Periodical Publishers Association has written to MPs to remind them about recent Home Office-sanctioned guidelines on displaying lads’ mags.
Guidelines by the National Federation of Retail Newsagents specified that lads’ mags are not top-shelf titles, but some supermarkets, like Tesco and Sainsbury’s, already require lads’ mags to be covered or positioned out of reach to children.
So, do lads’ mags belong on the top shelf?
Tags: Journalism, Magazines
