Beyond the blogwagon: Why the Telegraph blogs

Posted by Martin Stabe on 1 November 2006 at 15:38
Tags: Blogs, Daily Telegraph, Journalism, Sunday Telegraph, Telegraph.co.uk

Shane Richmond, who oversees the blogs at Telegraph.co.uk has risen to Andrew Grant-Adamson’s implicit challenge for newspapers to justify their experiments with blogging.

At newspapers and elsewhere, Richmond says, blogs are about supplying niche content — not material rejected from the paper, but material too detailed to have the sort of mass-market appeal that a newspaper needs.

“There is only so much space in the print edition each day and competition is strong. The blogs give us an opportunity to focus on stories that the paper hasn’t been able to cover, or to look at an angle on a story that there wasn’t space to develop in print,” Richmond writes, essentially echoing some of the things that the New York Times’ Neil Chase suggested last week.

Richmond says the Telegraph’s 34 bloggers got 357,000 page views in September, or 10,500 hits per blogger.

Tags: Blogs, Daily Telegraph, Journalism, Sunday Telegraph, Telegraph.co.uk