Relaunching and circulation: The ugly truth
Posted by
Martin Stabe
on 4 November 2006 at 17:43
Tags: Guardian, Independent, Journalism, Observer, Times
Mark Friesen of Newsdesigner.com has a fascinating post that visualises the effect of relaunches on newspaper circulation.
Graphing the before-and-after ABC figures of several American newspapers that have recently undergone expensive redesigns, the continued — and sometimes worsening — downward trend is unmistakable.
But here in Britain, the relaunch effect appears to be slightly more positive.
Friesen also plotted ABC figured from the Times, Independent, Guardian and Observer in the same way. It shows the Times and Indy posting circulation gains since embracing the compact format. The Guardian and Observer achieved big circulation spikes when they relaunched in the Berliner size, but have since tumbled back to their circulations of around a year before the relaunch.
Tags: Guardian, Independent, Journalism, Observer, Times
