@Society of Editors: Google to sell newspaper ads
Posted by
Martin Stabe
on 6 November 2006 at 10:31
Tags: Google, Society of Editors
Today’s not entirely unexpected news from America — that Google will sell advertising in newspapers — should cause a stir here at the Society of Editors conference in Glasgow.
Criticism of some of the search giant’s other activities has already become one of the talking points.
The New York Times reports that Google “is trying to position itself as a friend of newspapers” while coveting the $48 billion-a-year US print ad market. Selling ad space in newspapers, the paper reports, is part of Google’s plan to make its ad-buying auction system available for advertisers to purchase space in any medium.
Tags: Google, Society of Editors
