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Are email interviews ’stilted, over-rehearsed, and evasive’?

Posted by Martin Stabe on 24 April 2007 at 16:51
Tags: Journalism, Wired, email, interviews

Jason Calacanis finds it ironic that a journalist from Wired magazine has refused to conduct an interview exclusively via email.

On his blog, the Internet entrepreneur explains the email-interviews-only policy that he and some other high-profile bloggers have adopted, and publishes the email that he sent to the magazine writer:

Frankly, you need to adapt. Journalists have misquoted people for so long–and quoted them out of context that many people like to have their words on record.

I don’t want someone taking half a sentence or paraphrasing me… Just too much risk.

Besides I have 10,000 people come to my blog every day–i don’t need wired to talk to the tech industry.

It may be ironic that a journalist from a tech savvy magazine would eschew email, but there are plenty of good reasons why a journalist would adopt a no-email-interviews policy.

As one commenter on Calacanis’ blog puts it, email interviews tend to be “stilted, over-rehearsed, and evasive”.

For a journalist on deadline, moreover, speed is essential. And unless a source responds immediately with full and and unambiguous answers that require no follow-up, a quick phone call is always a faster way to exchange information than email.

Being written rather than spontaneously spoken, email interviews result in overly formal-sounding quotes. Worst of all, email don’t allow for spur-of-the-moment followups or requests for clarification.

A high-profile blogger’s concern about being misquoted is understandable — but so is a journalist’s concern about having an less-than-ideal interview medium dictated to them.

Tags: Journalism, Wired, email, interviews

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  1. Martin Stabe&hellip |  24 April 2007 at 11:08pm

    [IMG]

  2. Danny Sanchez |  25 April 2007 at 2:19am

    Any thoughts on IM interviews?

  3. links for 2007-04-25 &laq&hellip |  25 April 2007 at 3:28am

    [...] Press Gazette Blogs - Fleet Street 2.0 » Are email interviews ’stilted, over-rehearsed, and evasi… “A high-profile blogger’s concern about being misquoted is understandable — but so is a journalist’s concern about having an less-than-ideal interview medium dictated to them.” (tags: internet journalism interviews blogging email) [...]

  4. Martin Stabe |  25 April 2007 at 8:55am

    Danny,

    Yes, I was thinking about that while writing the post. I think it’s a good compromise for situations like this. There’s a permanent and complete record for both parties, and it has the immediacy of a phone call.

    Another compromise — hinted at in Calacanis’s comments — is the Tony Benn policy of both sides tape recording the interview, but that may not be possible for everyone because it’s usually only the journalists who have their phones set up to be wired into automatic recording software (or even plain old tape recorders).

  5. /public relations /media &hellip |  25 April 2007 at 1:23pm

    Read this Are email interviews ?stilted, over-rehearsed, and evasive??PR 2.0 is PR 1.0 - againBaker plans Commons vigil to see off FOI exemption for MPsMore MEN redundancies in the air…How should journalists use social media material?MySpace News launch expectedMedia critics look at online Virginia Tech coverage

  6. Notes from a Teacher: Mar&hellip |  26 April 2007 at 2:33am

    [...] on what works and doesn’t. Front link is to Mathew Ingram. Other comments worthy of note: Martin Stabe and Dan [...]

  7. Media interviews: forget &hellip |  26 April 2007 at 8:48am

    [...] it may seem so on the face of, that leading technology magazine, Wired won’t conduct interviews by email is no [...]

  8. Richard Burton&hellip |  11 May 2007 at 4:12pm

    Take note (or should i say notes) Have I missed something or are we really, seriously, debating the merits of the email interview?.

  9. Kristine Lowe&hellip |  17 May 2007 at 7:40am

    answer questions from a journalist and instead wrote a comment to the article on the site [his blog].” I guess that is somewhat reminiscent of the recent debate about A-list bloggers who’d rather blog answers to journalists’ question, or conduct the interviews via email. Should disintermediation be the sole privilege of bloggers?

  10. Email interviews: Love or&hellip |  31 May 2007 at 10:59am

    [...] CAN’T be doing with email interviews - but still use them, sparingly. I recently carried out an interview in this way because my subject [...]

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