Monthly ABCe figures for broadcasters’ streaming content?
Posted by
Martin Stabe
on 13 June 2007 at 13:42
Tags: ABCe, BBC, Channel 4, Five, ITV, Television
Broadcast is reporting that a working party of leading broadcasters, including the BBC, ITV, Channel 4, Five, Sky has tasked ABCe to “provide basic statistical reports using agreed criteria” about streaming media on their web sites.
The working party also includes the broadcast ratings organisation Barb and the Institute of Practitioners in Advertising.
Broadcast says ABCe reports will be available by the end of the year, and describes the move as “the industry’s first step toward the holy grail of online audience measurement”.
