Oh, hai Telegraph editor. Can I has Nazi catz search traffik?
Posted by
Martin Stabe
on 28 June 2007 at 16:43
Tags: Journalism, Telegraph.co.uk, Times Online
The new editor of Telegraph.co.uk, Marcus Warren, has been blogging for a week now.
Another feed to add to the newsreader, even if it has already had a post about cats that look like Hitler.
Despite its title, that post is actually very interesting. It seems a mole at Times Online has been supplying Victoria Place with top search terms, a rather handy piece of intelligence for Telegraph.co.uk’s search engine optimisation efforts.
The Wapping spy reported that the terms “cats that look like Hitler”, yields a post Daniel Finkelstein’s Times comment blog on the first page of Google. Well, it did anyway, until Warren acted on his newfound intel.
“I’m just a bit browned off that the ‘cats that look like Hitler’ traffic was going to Times Online, not us,” wrote Warren.
The title of his post on the subject of course, ensured that that was taken care of the next time Google’s spider came around. Now Warren’s post is near the top of the Google search restults for that phrase.
Good to see the Telegraph so doggedly pursuing the fascist feline fan search demographic. I’d guess lolcats yield a better CPM, though.
Tags: Journalism, Telegraph.co.uk, Times Online
