Sky News site claims traffic spike for flood coverage
Posted by
Martin Stabe
on 6 August 2007 at 11:54
Tags: ABCe, Sky News
Sky News’s web site claims to have recorded a 58 per cent year-on-year increase in traffic in July because of its flood coverage.
Sky News says the site, Sky.com/News, had 4.8 million unique users in July, up from 3m last July, its highest traffic figures since the London bombings two years ago. Time spent on the site was up 15 per cent, Sky claimed.
The surge included 7.5 million page impressions on 23 July alone, says Sky.
Sky.com has been publishing its ABCe audits every month since mid-2004, but has not included breakout data for the Sky News section of the site since May 2005, when the Sky News site had 1.50m unique users.
In March, the last audit period before the site relaunched on 19 April, Sky News claimed the site had 3.47m unique users, or 18 per cent of Sky.com’s 19m audited uniques that month.
