@Society of Editors - Which? web site’s 170K paying subscribers
Posted by
Martin Stabe
on 5 November 2007 at 11:36
Tags: Society of Editors, Society of Editors
Which? editor Neil Fowler, spoke about the extraordinary trust that the not-for profit consumer advice magazine enjoys among its readers, who will make major buying decisions about expensive items like washing machines by explicitly trusting Which? research to determine the best one.
Fowler says the Which? web site has 170,000 paying subscribers to add to the 517,000 print subscribers.
People who are used to paying for the premium product in print, where it costs £75 per year, are also willing to pay for it online, says Fowler.
The publication’s freedom from advertising also makes the paid content model more palatable.
“When you don’t have advertising in the first place, you can’t lose it to the internet,” says Fowler.
