New research on consumers eying newstands
Posted by
Alyson Fixter
on 20 April 2006 at 15:54
Tags: Magazines
Researchers have fitted “x-ray specs” to supermarket shoppers to track their eye movements as they approach the newsstand.
The study, carried out by Dipsticks Research, aims to find out how consumers “navigate�? around the newsstand, at what point in their shop they buy magazines and how effective newsstand promotions are.
The results will be revealed at the Magazines 2006 conference next month.
