First launch for Messy Media

Posted by Martin Stabe on 24 September 2007 at 16:21
Tags: Blogs, Messy Media

Messy Media, the online publishing company recently co-founded by former Yahoo! Europe director of news Lloyd Shepherd and fellow Yahoo! Europe alumnus Andrew Levy, has launched its first blog.

Westmonster, an irreverent British politics blog written by Sadie Smith, is the online publishing company’s first launch. Smith is blogging live from the Labour Party conference in Bournemouth this week.

Shepherd said: “We believe there’s a yawning gap in British political coverage, between the established media, which have fallen into the “us-and-them” trap, and the partisan political blogs like Iain Dale’s Diary and Guido Fawkes. We want to launch into that gap, combining the professional aspirations of the established media with the speed, openness and smarts of the bloggers.”

Messy Media is hoping to demonstrate that contemporary online publishing tools make it possible to produce “well-written, professionally-executed media” at very low cost.

Advertising on the site will be sold by ad sales house Ad2One.