Posted by
Martin Stabe
on 1 March 2006 at 18:13
Tags: Podcasting
As more and more news organisations toy with podcasting, they will increasingly seek some sort of viable way of turning these new properties into revenue streams.
But will there be serious money involved? A report issued by eMarketer today estimates that the total ad spend on podcasts will reach $300 million by 2010, up from $80 million last year.
Posted by
Julie Tomlin
on 24 February 2006 at 14:21
Tags: Journalism, New Media, Podcasting
Overhearing snippets of a conversation at the Hospital in Covent Garden inspired Gordon MacMillan’s “genius” idea for capturing such tete-a-tetes on a digital recorder and then making it “ready for download right after lunch”.
As MacMillan observes, the Hospital “is not alone in offering intimate dining where neighbouring conversations are as clear as your own”.
The Ivy, the Wolseley, San Lorenzo, Nobu or Sketch, Langans, Soho House and Century would be good places to start, he reckons.
Posted by
Dominic Ponsford
on 23 February 2006 at 11:34
Tags: Guardian, Podcasting
Comedian Ricky Gervais has evidently cottoned-on to the fact that giving away his weekly radio show free on Guardian Unlimited wasn’t the smartest business move.
After clocking up more than three million downloads to become the most requested podcast ever Gervais has opted to move the show to a pay website.
In a recent podcast he joked “I have been a fool” to give it away for free.
The last Guardian podcast of the Ricky Gervais show goes out on 20 February. From Tuesday, 28 February, fans will be able to pay to hear his new series at a rate of $6.95 for four programmes via iTunes or Audible.com.
Posted by
Martin Stabe
on 22 February 2006 at 14:37
Tags: Podcasting, Scotsman
As more British news organisations dabble with pod- and vodcasting — the Scotsman is the latest — it is becoming more important for them to understand how the major podcast directories like Yahoo or Apple’s iTunes chose what to spotlight.
Being featured by these directories can make all the difference between obscurity and download stats like those achieved by Ricky Gervais’ Guardian podcast. Fact.
Mark Glaser of PBS’s Mediashift has done some digging and has answers.
Posted by
Martin Stabe
on 21 February 2006 at 12:33
Tags: Daily Telegraph, Eastern Daily Press, Northcliffe, Podcasting, United States
Steve Outing, a columnist with the US newspaper trade magazine Editor & Publisher, says podcasting and vodcasting are the next big thing for newspapers. The piece includes an interview with Daily Telegraph’s podcast editor Guy Ruddle:
Certainly, Ruddle’s podcast show could be listened to on a drive into work; it’s partly about “allowing people to ‘read’ The Telegraph while they are driving,” he says. “But we also think we can add value to the paper. You can read about someone in the paper and then, hopefully, hear them in their own words on the podcast, for example.”
Outing says newspapers should follow the Telegraph’s example and produce podcasts that sound like radio programmes, rather than merely reading out what has appeared on the printed page. This is very good advice: Too many newspaper podcasts still lack radio-level production values and sound rather dull and amateur.
Outing’s column surveys the American regional newspapers’ early pod- and vodcasting efforts. Here in Britain, has we have reported, regional newspaper group Northcliffe has started toying with podcasts. Archant’s Eastern Daily Press is experimenting with vodcasting, and a few other regional papers are quietly working on similar projects.
Posted by
Martin Stabe
on 13 February 2006 at 11:52
Tags: Podcasting, Student Media, Training
Students at a top American journalism school will be among the first to be able to download their lectures as free podcasts.
Recordings of courses at the University of Missouri journalism school will be among those available for available for free download as podcasts produced as part of a pilot project involving Apple Computer and six US universities, the Financial Times reports.
“Our students are digital natives and what we’re trying to do is meet them where they already are,�? Keith Politte, development officer at the Mizzou’s j-school told the FT.
Posted by
Martin Stabe
on 7 February 2006 at 09:36
Tags: Daily Telegraph, Podcasting
Fresh from appointing what appears to be the world’s first newspaper “podcast editor”, the Daily Telegraph is now hiring two podcast “reporter/producers”. Each position comes with a £25K starting salary. Steve Outing at the Poynter Institute says this is a good idea because “‘boring podcasts’ represent a big danger for newspapers, so hiring professional broadcasters to take charge probably makes sense”.
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