Posted by
Martin Stabe
on 8 March 2006 at 14:04
Tags: Daily Mail, Daily Telegraph, Economist, Financial Times, Guardian, Independent, Independent on Sunday, International, News of the World, Observer, Online, Sun, Sunday Mirror, Sunday Times, Times
Kieren McCarthy — one of the blogging freelances recently mentioned in a Press Gazette feature — had a story in yesterday’s Times about the new .eu top-level domain for European web sites. The story behind the story is on his blog today.
At present, only registered trademark owners and others who can document a legal claim to a particular name can register with the European names registry EUrid. Owners of big online brands like Amazon and Skype, McCarthy reports, are fretting over whether they will be able to secure their .eu domain names before 7 April, when registration is expanded to a free-for-all “landgrab” for the general public:
… they have good reason to worry, according to EURid, the company behind the domains. “We will give the domain to the first company that applies with a valid trademark,” explained spokesman Patrik Linden.
That means even big names are not necessarily safe. Linden confirmed that Amazon had now been approved as owner of its .eu namesake, but pointed out that there was a Volvo Amazon car in the 1960s, so the car manufacturer could well have a legitimate claim.
Another car manufacturer, Volkswagen, has won a battle of the brands over Polo.eu. It beat both Ralph Lauren and Nestle to the name by a matter of minutes, according to domain name management company NetNames.
Clearly this also affects news organisations’ web sites? Are their European domain names safe?
The Telegraph has won a race for telegraph.eu. Associated Newspapers controls dailymail.eu. The Beeb has registed bbc.eu and skynews.eu is controlled by BSkyB. Also secure are itv.eu and itn.eu.
Surprisingly, perhaps, News International has grabbed thesun.eu, newsoftheworld.eu, sundaytimes.eu and thetimes.eu. But one RM Peddemors, a resident of the Netherlands, has staked claims to timeonline.eu. The same individual is also claiming economist.eu and observer.eu. Only Guardian Newspapers is appears to be challenging the claim to their trademark.
The German postal service has registered express.eu, and four companies (not including Trinity Mirror) are claiming mirror.eu.
The domain ft.eu is set to host a salmon-coloured financial news web site, but some of the other more Euro-friendly papers seem to have missed out.
Neither the Irish or British incarnations of the Indy will have independent.eu: That went to Swedish bank Independent Finans AB. Even normally web-savvy Guardian seems to have missed out: although they have secured guardianunlimited.eu, Guardian Flachglas GmbH, a glass manufacturer in Thalheim, Germany, has snapped up guardian.eu. One other domain name that a Guardian employee has recently been diligently buying up in various TLDs is still available on .eu.
