Shiny Media will use Roo player for video-blogging
Posted by
Martin Stabe
on 18 September 2007 at 09:56
Tags: Roo, Shiny Media
Blog publisher Shiny Media will launch three online video channel using Roo video player technology.
Shiny Media’s technology blogs TechDigest.tv and ShinyShiny.tv and fashion blogs CatwalkQueen.tv and Shoewawa.com will be the first to use the Roo player. The blogs will offer news, reviews and interviews created by Shiny Media’s in-house production team.
“For years we’ve been asked why many of our sites are .tv rather .com - it’s only recently people have begun to share our vision for online video as the future of blogging,” Chris Price, managing director of Shiny Media said in a statement released today.
The Shiny Fashion TV will be sponsored by LG Mobile, and Shiny says it hopes to gain similar sponsorship campaigns on the other blogs. Shiny’s online advertising partner, Unamimis, will also be selling pre-roll and MPU ads.
The company hopes to extend the service across its network of blogs. Shiney Media currently claims an audience of 3.5 million monthly unique visitors for its network of 40 blogs.
