@DNA2008: Who is getting it in the digital age?

Posted by Martin Stabe on 3 March 2008 at 11:06
Tags: DNA2008, De Persgroep, Drudge Report, Facebook, Financial Times, Japan, Mobile Phones, Online, Reuters, South Korea, schibsted

At the Digital News Affairs Conference in Brussels, Richard Gizbert of Al-Jazeera’s media programme The Listening Post asks a “on surviving the digital news age” to name some organisations that are “getting it right” in the digital age.

Here are the suggestions they came up with:

Drudge Report
A tiny three-man operation that aggregates news now makes a fortune for its creator and drives a huge proportion of the major news media’s online traffic. “He is essentially an online DJ creating online sense of consensus about what the important story is,” says Stephen Marshall, founder and creative director of the Guerilla News Network. Drudge, he suggests understands how audiences want obtain news online.

Schibsted
But Christian Van Thillo chief executive of Belgium’s De Persgroep disagrees, because Drudge is not an example of a big media company succeeding online. The best example of big media getting it, he says is the Schibsted. With its enormous online reach and profits, the publisher of Norway’s leading tabloid VG is a clear leader online. Schibsted, he says was first to market, has great sites, a big team, focussed management, full support of the company. But he warns against extrapolating Schibsted’s success to ambitions for other markets, because, he says, commercial broadcasting is not as developed in Norway as an alternative for advertisers.

Financial Times
Maria Molland, senior vice president and global head of strategy and business development at Reuters, says there are small pieces of larger companies that are doing interesting things. She names the launch of the Financial Times’s exclusive executive social networking site as an example. More specialiast social networks are the future, she suggests. “I think that Facebook is going down,” she says, “Who wants to be on a social network that your parents are on too?”

South Korea
Tyler Brûlé of Monocle nominates a country rather than a company: South Korea (and also Japan). What impact has this highly advanced digital society’s mobile phone culture had on the newstand? “Look at what it’s done for print in thouse countries - it’s made all of those publishers fight back ever harder”.