Horrocks: Only 1 per cent of BBC audience contributes; UGC value apparent only when filtered

Posted by Martin Stabe on 9 January 2008 at 09:09
Tags: BBC

Head of BBC newsroom Peter Horrocks has argued that user generated has “brought a valuable additional aspect to our journalism”, but points out that only a tiny proportion of the audience contributes and the the real value of comments, user-generated content, and citizen journalism only becomes apparent when journalists can find the most valuable of [...]

Related: