Revamped News at Ten ‘brings older viewers to ITV1′

Posted by Paul McNally on 24 February 2008 at 08:18
Tags: Advertising, Broadcast, Journalism

Advertisers are worried that ITV1’s audience has become “slightly older and more downmarket” since the return of the News at Ten, according to the Sunday Times.

The piece, looking at executive chairman Michael Grade’s first year in the job, quotes an ITV source, who says: “We just hoped for more. He hasn’t brought in as many new people as he might have. He hasn’t gone far enough.”

Related: