Financial Times looks to boost weekend edition

Posted by Paul McNally on 10 March 2008 at 05:55
Tags: Journalism

The Financial Times is looking to revamp its weekend edition – already its best-selling edition of the week – to further boost sales.

In an interview with the Independent on Sunday, FT chief executive John Ridding says: “Our move to grow Sunday sales is demand-led. It has come from readers who’ve been asking newsagents for more copies.”

Ridding also suggests that the Chinese version of FT.com – which claims a million unique users – could become a stepping stone towards the launch of a Chinese print edition.

Related: