ABCe could deliver mobile phone user figures

Posted by Patrick Smith on 1 May 2008 at 10:17
Tags: Media Metrics, Mobile

ABCe, the digital division of the readership measurement service ABC, could soon be publishing web traffic figures from mobile phones.

According to its weekly newsletter the auditing body has been asked by the global mobile operators’ trade association GSMA to help create industry agreed standards.

The move comes after demand from advertisers, media owners and operators who want to grow mobile as an advertising medium.

Tags: Media Metrics, Mobile