Press remains biggest UK advertising medium

Posted by Dominic Ponsford on 10 June 2008 at 09:37
Tags: 15, Advertising, Free Newspapers, Magazines, National Newspapers, Online, Regional Newspapers

Press remains by far the biggest advertising medium in the UK according to a new report. The Advertising Statistics Yearbook states that press took 39.8 per cent of UK advertising expenditure in 2007 - down 1.6 per cent year-on-year. Internet was by the far the fastest growing medium - up 39.5 per cent - and took 15.6 per cent of the overall advertising pie.

Related: