Country Life and Waitrose team up for supplement

Posted by Rachael Gallagher on 5 September 2008 at 12:11
Tags: Consumer Magazines, Magazines

IPC’s Rural weekly Country Life has teamed up with upmarket supermarket Waitrose to produce The county Guide.

The 40 page supplement will offer a page of information on each county in Britain, with facts and myths and a guide to the area. The supplement will include a Waitrose advertorial and several Waitrose Food Heroes.

Mark Hedges, editor of Country Life, says: “The Country Life County Guide is a celebration – and a revelation – of everything England does best. And given that food is such a big part of that, we’re delighted to be working with Waitrose to recognise the country’s local food heroes.”

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