Digital advertising: The leading-edge indicator of recession (and recovery)

Posted by Peter Kirwan on 22 September 2008 at 15:22
Tags: Journalism

Enders Analysis is offering forecasts for the UK’s online ad market. For 2008 as a whole, here’s the prediction. (Last year’s growth in brackets).
– Online display (banners/buttons etc): Up 9.8% (30.5%)
– Classified: Up 7.8% (54%)
– Paid search: Up 25.4%
Despite that 9.8% predicted increase, online display is problematic. Ian Maude of Enders tells the FT that [...]

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