WHSmith: Magazine sales remain tough

Posted by Paul McNally on 9 October 2008 at 09:31
Tags: Magazines

News retailer WHSmith has said stocking compact “travel-sized” versions of major consumer magazines has helped it hold on to its share of the magazine sales market.

In its annual results to the end of August, released this morning, the group said it had invested in promotional activity around magazines, but said the newsstand market remained “challenging”.

Recent titles to try out a compact format include FHM, Stuff and Cosmopolitan.

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