Sky News digital radio station looking unlikely
Posted
by
Paul McNally
on 14 October 2008
at 16:51
Tags: Broadcast, Radio
BSkyB has now conceded that it looks highly unlikely that its proposed rolling news radio station, Sky News Radio, will ever launch.
The station was one of the proposed services on the Channel 4 digital radio multiplex, but C4 announced last week that it was pulling out.
A BSkyB spokesman told the Guardian: “With the resulting uncertainty over the 4 Digital multiplex we think it is unlikely that we will be able to find an advertising sales partner to support Sky News Radio.”
