BBC News promotes mobile offering in new campaign
Posted
by
Paul McNally
on 25 November 2008
at 07:09
Tags: Broadcast, Mobile, New Media, Television
BBC News has launched a promotional campaign to encourage more people to access news on their mobile.
In a post on the BBC editors’ blog, BBC News editor Steve Herrmann said the on-air trails would run for “a couple of weeks”.
It follows a recent survey in which the BBC asked viewers about their news consumption habits and the extent to which they used their mobile phones to get information
According to data from M:Metrics, 3.2 million people in the UK access BBC News via mobile - up 26 per cent year on year.
Tags: Broadcast, Mobile, New Media, Television
