Adventures with WPP in Happyclappyland

Posted by Peter Kirwan on 4 December 2008 at 19:14
Tags: Journalism

WPP’s media buying subsidiary Group M churned out yet another forecast for advertising growth today. (On top of the existing ones from Zenithoptimedia, Billets and Enders.)
This being WPP, the tone is less doom-laden than Enders. But it seems more gloomy than Zenithoptimedia and Billets.
2009:
TV advertising: -6%
Radio ads: -8%
Consumer magazines: -8.5%
National newspaper advertising: -12%
Regional press: down [...]

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