Economist launches free weekly SMS service in the UK
Posted
by
Hannah Hudson
on 12 January 2009
at 16:56
Tags: Consumer Magazines, Journalism, Magazines, Mobile, New Media
From this Friday, Economist readers in the UK can receive a free, weekly text message containing details of the cover story in that week’s magazine.
The Economist hopes the free SMS service - accessible by texting ALERT to 80801 - will offer readers “a useful reminder” of what the magazine offers.
Publisher Yvonne Ossman said: “We hope it will inspire those less familiar with our magazine to take a second look, so they don’t miss out on the stories that matter to them.”
Tags: Consumer Magazines, Journalism, Magazines, Mobile, New Media
