How long will Daily Star keep its 30p Saturday price?

Posted by Hannah Hudson on 23 January 2009 at 12:32
Tags: Journalism

The Daily Star’s Saturday price war against its red-top rivals enters its third week tomorrow - and it shows no sign of going away yet.

On 9 January, the Star cut the price of its Saturday edition by 50 per cent - down from 60p to 30p.

It followed a 15p cut in the Star’s weekday price from 35p to 20p in November.

“The sinking Sun would set you back a whopping 60p, while the deadly-dull Mirror is an even more over-priced 65p,” the paper thundered in a full-page piece today.

“Make sure you get down to your newsagents first thing to grab your dazzling 30p Daily Star before we sell out.”

A spokeswoman for the paper told Press Gazette today that the price cut was part of “an ongoing campaign” but could not confirm when – or if – the promotion would end.

She said the Daily Star Sunday, which was “a totally different entity in itself”, was not going to change its price - currently 90p - “as far as I know”.

Here’s how the other Saturday papers look at the moment:

Tags: Journalism