ABC to give monthly breakdown of consumer mag sales
Posted
by
Paul McNally
on 24 February 2009
at 10:23
Tags: Journalism
The Audit Bureau of Circulations is to publish an issue-by-issue circulation breakdown for 200 top consumer magazines when it releases the half-yearly data report.
The new data, which will be issued to coincide with the six-monthly release, aims to provide “increased transparency” on how well titles are performing.
ABC director of magazines Jan Pitt said in a press release: “The new report, with the issue-by-issue breakdown, will enable owners, buyers and advertisers to get a more detailed view and understanding of a magazine’s figures.”
Tags: Journalism
