Collapsing ad markets mean that only redundancies will keep the bankers happy

Posted by Peter Kirwan on 25 March 2009 at 23:08
Tags: Journalism

I see that the media buying agencies are starting to catch up with the real world.
Well, sort of. Carat has just issued a forecast suggesting that UK ad markets will decline in value by 7.1% YOY during 2009. Only four months ago, they were predicting a decline of 2.2%.
With ad revenues at ITV down by 20%+, [...]

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