Ofcom proposes radio reform

Posted by James Michael on 7 April 2009 at 13:25
Tags: Advertising, Broadcast, Journalism, Media Business, Radio

Ofcom has offered a blueprint to reform commercial radio, which it hopes will make local networks a more attractive investment, the Financial Times reports today.

The broadcast industry is currently struggling with the financial void left by the decline in advertising, the FT says.

Under the proposal, Ofcom would permit broadcasters to consolidate further into regional centres, which could allow them to save money.

Tags: Advertising, Broadcast, Journalism, Media Business, Radio