100k circulation boost from Telegraph expenses story

Posted by Paul McNally on 13 May 2009 at 07:17
Tags: Journalism

The Daily Telegraph’s revelations about MPs’ expenses have done more to boost the paper’s circulation than any promotional giveaway could have achieved, according to media buyers.

Unofficial data seen by the Guardian suggests the Telegraph added almost 100,000 extra copies on Friday when the story broke. In the April ABCs, it had an average daily circulation of about 818,000.

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