IPC to publish web traffic figures along with print circulations

Posted by Oliver Luft on 11 August 2009 at 11:40
Tags: Consumer Magazines, Magazines, Media Metrics, New Media, Online

IPC Media will this week become the first magazine publisher to report ABC web traffic figures alongside with its half-yearly audit of print circulations.

On Thursday, the publisher’s Ignite division will report traffic for nuts.co.uk, nme.com and loaded.com as part of brand group product reports showing circulation from January to June 2009.

Ignite will also produce an ABCe report for gaming site mousebreaker.com.

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