Google’s Ad Exchange 2.0: The high price of rebuilding online display markets

Posted by Peter Kirwan on 18 August 2009 at 13:29
Tags: Journalism

While I was away on holiday, Google formally unveiled its plans for an ad exchange in front of “key agencies and publishers” in late July.
This seems to be the latest stage in Google’s slow-burn launch of the successor to DoubleClick’s existing ad exchange, which (so far as I can tell) was always a US-only affair [...]

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