Ray Tindle: Papers should forget young people – target their mothers
Posted
by
Press Gazette
on 30 October 2009
at 13:12
Tags: Newspapers, Regional Newspapers
Sir Ray Tindle, chairman of Tindle Newspapers, has warned against newspapers fruitlessly chasing younger readers as a way to combat declining sales.
The owner of more than 200 weekly newspapers told the Telegraph that despite his editors telling him they needed to better target a younger readership he was convinced a mix of “names, faces and places” was what sold local papers.
Besides, Tindle said, he expects to hold onto readers longer as the population ages.
“The young people don’t buy papers; they read their mother’s paper. They then get married and then they want a flat, then they want a house, then they want a pram and a car. There’s no need to convert the paper into a jazzy thing.”
Tags: Newspapers, Regional Newspapers
