Free daily Metro turns masthead green for a day

Posted by Aduke Thomson on 8 July 2009 at 16:35
Tags: Journalism

Free morning newspaper Metro will swap its blue masthead to green on Friday as it publishes a special edition to EDF Energy’s Green Britain Day campaign.

Green Britain Day is an annual event which aims to encourage the nation to work together to combat climate change.

The free paper will feature environment-related editorial content and will also showcase green activities taking place around the country.

Metro executive sales director Grant Woodthorpe said: “By selecting Metro as a press partner, EDF Energy will be reaching young urbanites, a key audience as it looks to inspire people to tackle climate change.”

Guardian Weekly celebrates 90 years in print

Posted by Aduke Thomson on 3 July 2009 at 11:55
Tags: National Newspapers

The Guardian Weekly celebrates its 90th birthday tomorrow, with an eight-page supplement featuring highlights from the past nine decades.

The paper launched on 4 July 1919 to coincide with the signing of the Treaty of Versailles. Its aim was to  create a greater international understanding.

Guardian Weekly editor Natalie Bennett said: “For 90 years Guardian Weekly has been providing readers from around the globe with the cream of Guardian coverage focusing on politics, news and culture.

“Our supplement presents a wonderful retrospective from across the weekly’s history including news stories on the end of the war, the Middle East, the American elections and a selection of reader’s letters.”

Video: Watch the new ad campaign for The Economist

Posted by Aduke Thomson on 2 July 2009 at 16:08
Tags: Journalism

The Economist is launching its first cinema ad campaign in eight years in a bid to reach out to people who wouldn’t consider themselves to be Economist readers.

The “Red Wires” campaign includes this 70-second ad aimed at attracting more “intellectually curious” readers to the weekly title.

Last year, the magazine carried out a survey which found that more than three million university students had the same interests as those covered by The Economist.

The ad uses the image of a man walking through a city on a series of red wires with the strapline: “Let your mind wander”.

Each wire represents a thought inspired by reading The Economist.

The ad will be released in cinemas tomorrow and shown during Channel 4 News on Sunday 5 July.

Sport mag brings forward publication date for the Ashes

Posted by Aduke Thomson on 1 July 2009 at 15:14
Tags: Consumer Magazines, Magazines

England cricketer Andrew Flintoff is to guest edit next week’s special Ashes issue of free weekly magazine Sport.

For one week only Sport will go on sale on Wednesday instead of Friday to coincide with the start of the test series against Australia in Cardiff.

Flintoff, the star member of the 2005 Ashes-winning squad, worked closely with the staff as well as setting his own questions for the captains of each of the teams.

He said: “In my career I have experienced every side of the press – good things and bad things – so I was happy to be Guest Editor of Sport this week so I could make a magazine the way I like it. I asked for a feature on my team-mates, the fans, my darts idol Wayne Mardle and some big pictures of motorbikes and base jumping. I’m not a big reader so I like a magazine with big pictures!”